About us
Bassar India Marketing Associates (BIMA)
Founded in 1999, Bassar India Marketing Associates is a dynamic and trusted name in the FMCG (Fast-Moving Consumer Goods) marketing sector. Based in Thiruvananthapuram, Kerala, the company has successfully built a solid reputation through its strategic B2B distribution network across the state. With over two decades of experience, Bassar India has become a leading player in the marketing and distribution of FMCG products, reaching towns large and small throughout Kerala.
Our growth and success can be attributed to our long-standing relationships with a wide range of prominent retail partners, including well-known chains such as Supply Co Super Markets, Triveni Super Markets, Pothis, Margin Free Markets, Spencer’s, Big Bazaar, and more. These partnerships have allowed us to expand our reach, offer a diverse portfolio of products, and ensure that high-quality FMCG goods are available to customers across the region.
In 2024, Bassar India took a bold step forward by launching happyBassar.com, an innovative online platform designed to cater directly to consumers (B2C). This platform has been developed with the customer in mind, ensuring a seamless and user-friendly experience. HappyBassar.com not only offers a convenient shopping experience but also provides products at competitive prices, making it a more profitable choice for consumers. With a vision to further enhance convenience, cost-efficiency, and customer satisfaction, Bassar India is committed to embracing digital transformation while continuing to deliver the best in FMCG products.
With a focus on building sustainable, customer-first relationships and leveraging our expertise in both B2B and B2C markets, Bassar India is poised for continued success and expansion in the years to come.
Mission Statement
"At happyBassar.com, we are passionate about offering products that inspire joy and enhance every aspect of your life. By focusing on exceptional quality and innovative design, we empower you to live a more balanced, fulfilling, and enriched life."
Vision
"At happyBassar.com, we strive to build a future where premium, thoughtfully curated products are accessible to all. Inspiring and enabling people to live their best lives based on quality, trust and a commitment to improving their everyday lives. Our vision is to be a guiding model for domestic enterprises to overcome the challenges of international monopolies.